Pricing
Work out platform, usage and service fees.
Platform Fixed fees for the Instances and the proprietary technology provided by Zeus.
Agents
Pricing depends on the complexity of an agent's workflow. This depends on the number of steps and the size of the knowledge base that each agent uses.
Included in the base fee Billed complexity
Your agents
Default agents
Out of the box. 3 steps, no knowledge base, no setup. Add one to the quote.
Custom agent
Size the steps and knowledge base to the job, then save it to the quote.
Custom
Custom agent
Extra steps and a knowledge base sized to the job.
This agent
| Out of the box | £299 |
|---|---|
| Workflow steps, 3 included | £0 |
| Knowledge base, none | £0 |
| Setup, none on a template | £0 |
Dashboard
A dashboard where users can manually respond via WhatsApp or SMS to customers, taking over from the AI. £19 per seat per month.
Connections
Website live chat
£99 per brand per month.
CRM integration
Select every CRM you need. Salesforce, HubSpot and Reapit are £199 per month each, plus £270 setup. Custom is £1,080 per month.
Usage Variable fees that accrue based on usage. Covering the additional computational processing and third party service costs incurred in delivering that usage.
Usage for AI products is grouped around conversations and contacts. If monthly volume goes above the amount on the order form, the extra usage is billed at the rates below.
AI nurture
Zeus actively nurturing contacts each month across agents, for example renewal or reactivation campaigns. Each nurture agent includes 250 contacts per month. Extra usage is banded as below.
Included Billed
Website
Website conversations are £0.09 each.
App API
Each API call is £0.0406. That is one incoming customer message. Separate from website live chat.
What's in an API call
Each API call runs these three things. Token counts are the measured averages from live usage, not round estimates.
| API call | What it does | When it runs | Input tokens | Output tokens | Price |
|---|---|---|---|---|---|
| Reply generation | Reads the customer message and conversation history, pulls out the key facts, searches the knowledge base and writes the reply. | Every incoming message | 9,847 | 673 | £0.0316 |
| Security review | A second model checks the message and reply for misuse, prompt injection and anything that should not be sent. | Every incoming message | 547 | 38 | £0.0018 |
| Conversation evaluation | Scores the conversation for answer quality and accuracy, so we can spot and fix weak answers. | Every incoming message | 2,381 | 117 | £0.0072 |
| Total | Per incoming message | £0.0406 | |||
Additional SMS
Additional SMS is £0.06 per message sent. This applies when the SMS channel is activated on custom AI nurture or on the human in the loop dashboard. Not every account uses SMS. This is the rate when they do.
Service Fees for metered human time: for account setup, ongoing technical and administrative maintenance, custom development, and account management.
Lite
Email support for smaller accounts, with a 48 hour response.
- Email support
- Online documentation
- 48 hour response
| Role | Typical work | Rate |
|---|---|---|
| Senior developer | Custom builds, integrations, architecture. | £135 |
| Project manager | Delivery coordination, reporting. | £109 |
| Technical account manager | Regular check-ins, performance reviews, priority support. | £95 |
| Junior developer | AI maintenance and connection. | £75 |
| Administrator | Knowledge base changes, configuration, testing of custom work prior to release. | £59 |
Terms How conversations, contacts, and agents are billed, plus the operating notes that sit on every order.
Two operating notes. The Terms and Conditions and Service Level Agreement still govern the contract. An order form is the commercial source of truth.
A billed unit of AI usage on website live chat. One conversation is one session. An example is 12 messages back and forth. AI token usage is included in the conversation fee. App API usage is billed per incoming message, as an API call. A WhatsApp conversation is different: Meta bills unlimited messages with the same person in a 24 hour window, paid by you to Meta.
A unique person Zeus nurtures in a billing month. It is not a message count and it is not a Meta conversation. Each nurture agent includes 250 contacts per month. Extra contacts use the volume bands on AI nurture.
One workflow. The out of the box agent is three steps (intro, qualifier, ending), 250 contacts, and no knowledge base, at £299 per month with no setup. A step is one stage in the workflow, technically a node. Extra steps are £20 per month. A knowledge base is £49 per month per 50 knowledge snippets. Extra steps or any knowledge base makes the agent custom and adds £1,747 setup once. Nurture volume is billed under Usage.
When usage reaches 80% of the budgeted monthly volume on the order form, we notify the main account contact. This covers WhatsApp contacts, website conversations, App API calls and SMS.
Every week we email the main account contact the rate card hours used that week. That is administrator, project manager and developer time. It is not dashboard seats.